The history of the John Deere Logo from 1876 to 2000. Follow the progression of the first logo in 1876. 12" diameter stamped tin.

Watch the way the logo becomes more stylized, and the shapes of the background changes with whatever is considered to be designs hot shapes of the time.

Lots of thought and money is used before any logo change is made. When they make a logo change it is not usually done on a whim, but for a reason that they feel will give the company a better look and make the customer respond better to them on a whole.

As you look at the 2000 logo, it is very stylized and looks very modern and up to date, the deer is leaping forward or maybe even up. All of this is to lead the customer to believe John Deere is on the move - new equipment and research, and reaching new heights.

This is sealed in plastic to prevent it from becoming scratched.